Traditional advertising and marketing efforts would require companies to create their
own content in order for them to promote their products to the masses. Although this
definitely still works in this day and age, more and more companies turn towards affiliate
marketing for such efforts.
The beauty of affiliate marketing is that they would just leverage the content of some
creators in order for them to promote their products and website. They would just have
to pay the affiliates some percentage commission and be done with it.
This is actually an ideal scenario given how Youtube affiliate marketing has taken off
and has garnered so much success in the process.
I believe by now, you already know how this works, right? In order for affiliates and
companies to interact, there should be a network that is involved.
If you want to build a profitable and reliable affiliate network, follow these easy steps:
Understand Your Marketers
If you are going to establish your own profitable and reliable affiliate network, you must
know who your marketers are and which types will work for you best.
In an article published in LinkTrust, there are pretty much three basic categories of
affiliate marketers: solo marketers, publishers, and influencers.
Now, the marketer that will work best for your brand will depend on what you are
actually selling. So for instance, if you are selling weight loss or fitness supplements,
you will get better mileage if you are going to partner with Instagram or social media
There are so many affiliate marketing programs out there that companies can leverage
to help manage their many different affiliates, so you do not have to worry about doing it
on your own.
Sweeten the Pot
Ideally, a successful affiliate marketing network is one that presents a win-win situation
for both the affiliate and the company. That being said, in order for the company to get
reliable marketers, they must first create an affiliate program that actually makes sense.
Take Amazon’s model, for example. Their commission model is based on the category
of products being sold. For instance, if you are selling video game products, the affiliate
will only get 1-2%. But, if you are going for the more mainstream, such as selling
cosmetics, then you can increase the percentage commission to a whopping 10-15%.
This makes sense considering that a lot of people are actually searching for cosmetics
more than gaming peripherals.
Of course, you would have to do some A/B testing on your part to find out which one
works best for you, but ideally, you want a win-win situation for you and your affiliates.
Set Clear Expectations
Every campaign should always have some expectations and you, as the company,
should establish that beforehand before dealing with your affiliates.
Your affiliates should always learn your rules because they might break some of them
during the process.
For instance, the California wildfires have become the talk of the internet for quite some
time and because of the traction that it has gained, a lot of people are taking advantage
of the misfortunes of others to promote some brands.
Of course, you do not want this to happen, so set clear expectations and be sure to
convey that with your marketers as well.you